MYCOVIA. VT1161.
Challenge: Show a XXXX how you’d pitch a new drug for the treatment of XXXX?
Solution: Here was my solution. Which helped win the Mycovia account for the agency.
Concept: Because millions of women get XXX, doctors need to get that offering a proper, more effective, longer-lasting treatment is a priority. VT1161 is that treatment.
Scamps? What happened to the ads? You know those freelance gigs where you mean to ask for copies but never get round to it - because you’re immediatly jumping onto the next pitch? This is one of those. But I liked what we did. So here it is. If nothing else, it’s proof that I’m just as comfy jumping on medical pitches as everything else. (CW: Mike Kerr. AD: Luana Sanson)
We move Taco Bell away from it’s narrow 1960’s fast-food roots to create an 21st century environment more people would want to “Be” in for longer.
A wider menu, with more “artisanal” items. A bright, new look, feel. And environments you want to hang out in for longer.
We aimed to show how they could evolve their business out of the low margin, high competition “fast food” market.
And into the higher-margin, “third space” territory of Starbucks, Joe & the Juice and Pret.
