ROCHE
The Concept: “Old Docs, New Tricks” is a humorous medical education app that brings historical physicians to life — Galen, Pasteur, Curie — and lets them debate outdated treatments in real time. Modern doctor Dan Washington acts as the calm voice of reason, introducing immunotherapy as the breakthrough that replaces outdated thinking.
The Challenge: Many clinicians still view immunotherapy as complex or experimental. Traditional education tools often feel dry, overwhelming, or “too pharma.” We needed a fresh way to engage medical professionals, disarm skepticism, and make new science approachable without oversimplifying it.
The Solution: By using humor, character psychology, and debate, the app reframes immunotherapy as the logical evolution of medicine — not a radical leap. Instead of lecturing, it invites doctors into a conversation with the experts of the past… and shows why today’s tools are better.
We don’t teach immunotherapy. We let history argue itself out of date.
