CITI timeline
Challenge: In a time of layoffs and confusion - how do you give people feel part of an organization with a future?
Solution: You remind them of their past. This timeline, designed to be prominently displayed in employee areas, let people understand the soul of their organization over a 100 year period, contextualizing the challenges of the present and providing optimism for the future.
The timeline took employees out of the present - and supplied a coherent narrative to Citi’s 200 year journey. One that took in the economic, global and social landscape, showing the visionary choices Citi had taken through past times of difficulty, opportunity and change and how its behaviors and identity had always kept growing, evolving - and ultimately moving forward, over time.