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Citi Brand Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/12637092-3041-47ab-b69b-fb5731f49f98/Citi_Speak_011209%2B1.jpeg 3. Citi Brand Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/d42edfad-9b9e-4359-99a6-8e858c1e1937/Citi_Speak_011209%2B4.jpeg 3. Citi Brand Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/ac9dfcab-7130-4f78-88d1-423b232cf449/Citi_Speak_011209%2B8.jpeg 3. 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Citi Brand Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ideasmonster.com/play-lives-everywhere daily 0.75 2023-11-15 https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060713-STV03OG8I9ARAU57TIAR/image.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060684-GXQRYEKOHWGD7B55MTSB/image-2.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060690-162OW6XQ8PMAOX8I17L0/image.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060678-7VD7TKYCFLRWEEE1MURW/image-2.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060701-MKK67YE6O9IY26PNO4BK/image.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060826-Y9HGWATI2YPIAPJYHG26/image.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060786-LQKN91PJE9F985ML2ATF/image.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060803-69TXF7KSELF6Q5NMWRYU/image-2.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060795-2DIW8QZRWW5SDE7P8JFY/image-3.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060809-6PIDRBCM1A0ASTK6A00L/image-4.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060740-CRC89JFSJ1XVMO2WH3HE/image-2.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060756-OMGMOGSKTWISV0XD0C2G/image.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060746-VUKMGO0TSQQMIDG9Q1WA/image-3.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060725-F656Y55IVRTBPGVCKDVL/image-4.png PlayStation https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060829-ZR9G305U7JBBOYMDI4O4/image-2.png PlayStation - your valuable in-game achievements Now valued and respected in the wider world! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084060657-86VTKMDIG2L4F5PN2KGA/Screen%2BShot%2B2019-02-28%2Bat%2B7.17.41%2BPM.png PlayStation https://www.ideasmonster.com/play daily 0.75 2023-11-15 https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064327-RG2VRT4WSJ68SJG4A5JI/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064274-LUIFHZFFZ51UODP2ARUM/image-asset.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064298-CD4OIAJVM8W7TLL3B8N6/image-2.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064287-I0WBXSV0LQ75NZIH8HQE/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064358-SN00NB0NQG2ZU8Z951XJ/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064320-FWGDKXNX2VRLDRPRY9LF/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064332-18IC1SHRNBX4XQTPAQT6/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064340-9F4WFJFW6XZVU217MS7X/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064347-4AF7AGP72PLROJ61VTO9/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064270-AICYH3KC3YB7IIGY3CK3/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064323-33LRCAKYTLZ8210389E7/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064329-7D9F4X32GA8OOOHZJDXH/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064354-XDQJ85MPWNQ3KTGTMLU5/image-asset.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064344-T675LEA6K3MXS3RPOH7T/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064337-OPZNECFN6FN520I3V3SA/image.png Play Lives https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084064264-8ZQCYY35344LIVOGHUBS/Screen%2BShot%2B2019-02-28%2Bat%2B7.17.41%2BPM.png Play Lives https://www.ideasmonster.com/start-here daily 0.75 2023-11-15 https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074479-NL8Z9H5UEBJJGJO6FIDF/image.png Copy of Start Here! Visa Signature. Helping build its “Go Experience More” mindspace, experientially. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074502-YPGTF1R7ZZM6FR41XL9C/Screen+Shot+2019-08-09+at+3.13.41+PM.png Copy of Start Here! Charles Schwab. I’ve led teams developing online video content. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074611-BN59T3AO1AD7H87JTBT7/wal.png Copy of Start Here! Greater Manchester Police. Recruitment campaign - targeted at high crime areas. Don’t like the crime in your neighborhood? Join up and fight back. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074453-IEFSFBENA7H86UXOPV00/image.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074476-OY3CQXUHS7JIAM0S4N74/image.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074492-NUY7L7P96JQNBFTS8CMD/image.png Copy of Start Here! BBC. Direct Mail for broadcast partners. (Click image to view work) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074420-DR1LK10NMBLC6N4RX03H/scream.png Copy of Start Here! Nilfisk vacuum cleaners. Less flashy, but tougher, quieter and more effective than a Dyson. (Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074558-73H31RGA06QF156JW3AL/image.png Copy of Start Here! Citibank. New checking account naming project. One on many naming projects I led for Citi. (Click image to view Naming projects) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074571-G8BR08LHMPRNACP7HVTX/image.png Copy of Start Here! Part of the “Because Understanding is Everything”campaign in the US. We live in a turbulent world. We can fear it. Or we can seek to understand it. .(Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074547-4NI90YKDWJQEXRL7UZ07/image-asset.png Copy of Start Here! ACS Cosmetic Surgery brand. I’ve also worked on stent and gastric bypass brands. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074437-DQV8KFT8AQ0A6K7H257Z/image.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074423-163KLPT7TIT1UKB8TAQU/Screen+Shot+2019-08-11+at+10.35.14+AM.png Copy of Start Here! Bisodol Heartburn. I created Heartburn Harry to help explain how its active ingredient (an alginate) worked. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074508-YAYTJXPXIEKLIMTJ6SM8/adsk.png Copy of Start Here! Autodesk Brand Video (Click image to view) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074521-SUQJO8XQGU6V2HEYSC2Q/pure+beta+print+copy.png Copy of Start Here! Barclays. Print, DM and banners for a range of funds. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074407-XJ8PGR2CCBPU113N2Q13/merc.png Copy of Start Here! Mercedes dealer ad. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074446-LN1RH76WWSWGAO8831I7/image.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074449-QB15O1XXLJP42JV0I0OM/image.png Copy of Start Here! Google Adwords Hangouts project. Copy written in a clear “Google-y” style. Without puns, frills or embellishments. (Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074411-SK9ZYLONGS2SNVLL7XHV/news.png Copy of Start Here! This Irish News had a reputation for being a bit of a dull read. The campaign reassembled existing headlines to give the paper a smile. (Click to view) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074403-J3PRNZT9HB5CMHTD6OHP/airbus1.png Copy of Start Here! Airbus. The higher you can fly the faster you can fly. And the more fuel efficient and better for the environment it is. This campaign touted Airbus’s planes’ ability to fly at ultra-high altitudes. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074561-77NUFVMMV3ELOEZIUQ4T/image.png Copy of Start Here! Box. CIO Summit naming project. (Click image to view Naming projects) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074415-FHQI3Y3FT31EDCBP1SLN/image.png Copy of Start Here! Ad for Box. A mobile-centric collaborative work and knowledge-share platform. It helps everyone be more productive. (Click to view) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074555-B81RUOXN5RRITC5J6LYZ/image.png Copy of Start Here! Audi. A8 digital launch/ (Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074551-KCC6YGFZSV0MN2Y5AH36/hearburnharry+copy.png Copy of Start Here! Bisodol Heartburn. I’ve experience on a range number of consumer healthcare brands, along with vitamins, supplements and associated products. (Click image to view) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074608-UBROYQQVG49XJLTD7QCY/lif.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074583-KILDTM44JLFJ487JKALZ/image.png Copy of Start Here! (Click image to see campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074462-PYBTRXSOJFJLLJF0LTK2/image.png Copy of Start Here! Carbon. Leading-edge 3D Printing company. (Click image to view) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074616-IFFHVQ32TAIEX2NULN65/image.png Copy of Start Here! Autodesk. “The Power of the Possible”. Theming and environments for Autodesk University. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074486-BJVX6UQG3UUQCXWNNJTD/image.png Copy of Start Here! Direct Mail for UNESCO world heritage site. (Click image to view work) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074459-84B1635EYDN7K86LXFZ5/guy-2.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074518-LSYBIKH9AWGYL9Q3PUE9/visasigquiz.png Copy of Start Here! VISA. Facebook content. I’ve also worked banners, microsites and strategic projects for this client. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074524-6F6LZNUQEECLXJD7TE0C/schwabscript.png Copy of Start Here! Charles Schwab. I’ve led teams developing online video content. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074574-6R7P0LMMBESP4BKS1LE2/image.png Copy of Start Here! BBC Africa.”One Global Voice” campaign. In nations with oppressive regimes, it’s not enough to get uncensored news. You want to get your own voice out to the world. . (Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074441-3N43GVUV187056LIOBQC/image.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074601-83J20IM606ED5NXBKEGP/pavement.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074577-RGTNW6VWG1F5IC2AA3MM/image.png Copy of Start Here! BBC “For Life as it’s Lived” campaign. In a nation like India, with 200 language populations, language is identity. Broadcasting in minority languages can help support your life as it’s lived.. (Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074469-O1PZ65PSUDIYCPSIFEQV/image-asset.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074429-IU755OC1UUC2M6859LDJ/image.png Copy of Start Here! Sony PlayStation. Developing CRM with more sizzle. (Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074543-RX1YVWMNVF7DFB06NQTR/image-asset.jpeg Copy of Start Here! Humorous chatbot for AstraZeneca. Evangelizing Immunotherapy to HCPs in a way that would encourage engagement. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074594-JH2N5UUNOGOGEEQGKOR5/nelsomticket-2.png Copy of Start Here! Nelson & Napoleon. Exhibition for a major museum. Using ticket barriers on the local Muni to get across the dueling ideologies, aims, personalities and backgrounds of these historic figures on the anniversary of their biggest conflict. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074515-FGTZYX4XSV1652EZ3PHL/image.png Copy of Start Here! Citibank. “Citi Renewed” project. I’ve also worked on a range of brand related activities for this client. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074629-1IAYO8DV3JJYGWVXNOVJ/image.png Copy of Start Here! Citi Change Centers. Guerrilla initiative to kickstart small business regeneration. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074472-60TXUUS3MAHXV5QSY6YE/image.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074482-F8DJEU7VAAY49KH5KQ2X/image.png Copy of Start Here! Fundraising for the National Maritime Museum’s Darwin Center. (Click image to view work) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074533-ZE9OED6OX00PB0BY36WO/Screen+Shot+2019-08-12+at+1.02.37+PM.png Copy of Start Here! Barclays. I’ve developed award-winning digital online launches. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074536-SMRZR0O17IXH37PH6PPV/lyricintA.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074505-2L6Z983EEBI4MPLI019A/image.png Copy of Start Here! BlackRock. iPad app to build utility and encourage brand engagement. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074604-29RUHTTBA4R47FBXWXKX/take.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074587-5VAJQWBYCTC2Q648YQK6/image.png Copy of Start Here! (Click image to see campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074466-YVH9AJG8BSOZQML9KGI8/sales.png Copy of Start Here! Bluewolf. Global business consultancy. (Click image to view) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074498-5DHCFUXZALQNOGIZWYZU/image.png Copy of Start Here! AstraZeneca. Chatbot raising HCP awareness of Immunotherapy, in a fun way that encourages engagement. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074512-5QOZNF04FUEDI37F14UK/aecom.png Copy of Start Here! AECOM Brand Video https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074625-BFCKK3T57TKGTI87NL1H/image.png Copy of Start Here! Citi Triangle Funds. Locally-focused microfinance to renew struggling parts of the US. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074636-3P2SNF5HBOF00U1AVJEA/image.png Copy of Start Here! Citi Arc Awards. Encouraging and disseminating thought leadership. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074639-ST03BQ2GLAUCOUXJV1OX/image-asset.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074495-B6XLMCRQ4FHUHGBTQS2V/image.png Copy of Start Here! Autodesk. 3D iPad Experience for leading 3D design platform. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074540-55FVEK8BXR4NIDVGKXDN/lyricintweb.png Copy of Start Here! Lyric Hearing. Virtually invisible hearing aids. Marketed to people who resented the feeling of “getting old” hearing loss brought. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074568-JI0XMKG3F6NWIV32XHB7/image.png Copy of Start Here! “Your news. Your world. In your language.” campaign. In other words, unbiased news that’s relevant to you. This outdoor campaign ran in Iraq in the turbulent aftermath of the Iraq War. And was soon running across the whole Middle East. (Click image to view campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074620-QCKTJICL0R2204RCNMLL/image.png Copy of Start Here! The Citi Manifesto. The basis of the “Promises” campaign. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074564-S05VAB922L5NNO1JCMZ7/image.png Copy of Start Here! Autodesk University. “The Power of the Possible”. (Click image to view Naming projects) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074529-ZT6RH2UOJSOWPREOVTUU/Screen+Shot+2019-08-12+at+1.03.07+PM.png Copy of Start Here! Charles Schwab. Online customer aquisistion tool development. https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074580-ANX63GSCJ1IH7RWM6MBZ/image.png Copy of Start Here! (Click image to see campaign) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074488-R4AI3KBTDBEKMEZ4PIQT/image.png Copy of Start Here! B2B Direct Mail for BlackRock. (Click image to view work) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074443-153EX7SMWMK7KNRWLAW1/image.png Copy of Start Here! https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074590-STMN0CVTIINSHFTUT6FD/image.png Copy of Start Here! Citi Change Centers. Part of the “Citi Renewed” initiative for Citibank. An integrated suite of approaches to connect the world’s largest bank more closely to the communities it served. (Click image to view project) https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084074392-96KBNRUR0YUPF08O3WGZ/starthere.png Copy of Start Here! https://www.ideasmonster.com/sidelines daily 0.75 2025-10-17 https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084086388-07UJH7Y1CBSDUTDY1E7Y/xunbreak1-1280x770-79-1400x842-60-1.jpg 75. Unbreak. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ideasmonster.com/trend-micro daily 0.75 2024-12-04 https://images.squarespace-cdn.com/content/v1/655538a49bd31929f93ec67a/1700084088025-GE1OBGWWYR8DT8BDIT6N/trend.png 21. 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